An Introduction to Web Design — Fundamentals

Table of Contents:
  1. Understanding the World Wide Web
  2. The Language of the Web: HTML
  3. Web Browsers and How They Display Pages
  4. Sacramento State Web Guidelines
  5. Web Site Organization and File Naming
  6. Working with Images
  7. Web Editors and Tools
  8. Moving Files to a Web Server
  9. Web Usability Principles
  10. Evaluating Your Web Site

An approachable guide to practical web design

This concise overview summarizes a beginner-friendly introduction to web design that blends core concepts with hands-on workflows. Written in a clear, example-driven style, the guide explains how web pages are structured, how browsers render content, and which simple practices make sites easier to build, use, and maintain. Emphasis is placed on accessibility, predictable file organization, image optimization, and usability—practical topics that help early learners produce useful, well-structured pages.

What you will learn

  • Basic page structure and markup: understand the role of HTML/XHTML and how semantic structure improves clarity and accessibility.
  • Browser-aware design: spot common compatibility issues and use simple testing approaches to ensure consistent presentation.
  • Organizing a site: set up a predictable root folder, use sensible file naming, and manage assets so links and media resolve reliably.
  • Preparing images: choose formats, resize, and compress responsibly to balance visual quality with load performance.
  • Publishing workflow: learn straightforward methods for moving files to a server and verifying that pages behave as expected online.
  • Core usability practices: apply visual hierarchy, clear navigation, and conventions that help visitors find information quickly.

Who this is for

Ideal for absolute or returning beginners—students, educators, small business owners, and novice authors—this guide assumes basic computer literacy but no prior web programming experience. Its step-by-step examples and practical tips are designed to make early projects achievable without advanced tools.

How to get the most from the material

Start with conceptual sections to understand why structure and usability matter, then practice the recommended workflows: create a local site root, establish consistent file naming, optimize sample images, and publish a simple page. Regularly test pages in multiple browsers and iterate based on usability observations. Pair the guide with short practice tasks to reinforce each skill and build confidence.

Practical projects and exercises

The guide includes hands-on exercises that consolidate learning—organizing a small site, producing basic HTML pages, optimizing images, and publishing to a server. A suggested capstone walks you through planning, building, and evaluating a simple, usable website so you can demonstrate core principles in a complete, practical project.

Key terms and concepts to remember

  • HTML/XHTML: foundational markup for structuring web content.
  • Root folder & file naming: predictable organization that keeps links stable.
  • Image optimization: resizing and format choices to improve load times.
  • Publishing workflow: basic methods for transferring and verifying site files online.
  • Visual hierarchy & usability: design choices that guide attention and task completion.

Why usability and structure matter

Visitors typically scan rather than read every word. Clear structure, obvious navigation, consistent conventions, and reduced visual clutter make content easier to scan and act on. Applying these principles improves user success, supports accessibility, and reduces long-term maintenance effort for site authors.

Next steps

Use this guide as a foundation: follow the exercises, test real pages, and iterate. For further study, pair the material with short tutorials on CSS basics and responsive layout to expand styling and layout skills after mastering the fundamentals presented here.


Author
Joseph W. Lowery
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